Comedy Central just released a brand new logo. It got me thinking about the difficulty of tackling a rebrand. Done well, this type of effort can elevate a brand and push a company to new heights. In some cases it can even help a hobbled company shed negative association. American Express constantly takes threads of their brand imagery and colors and stretches those attributes into dozens of new product offerings. The rebranding of Philip Morris to Altria was done to help the company shed its negative image.
Since 1991 Comedy Central has been using their old logo much like MTV. The graphic had a goofy late 80′s/early 90′s vibe. The new logo seen here was created by thelab who riffed on the copyright symbol. I like their execution. It is certainly elegant and profound in the logo’s simplicity. No one will have problems identifying their brand. Let me know what you think.