After hearing an interesting story on NPR about buying twitter followers earlier this month, I was totally intrigued. Did the work? Was it effective? Or a total sham? I thought we should give it a try, just to see. Here’s what happened….
I rallied my team to conduct an experiment using a brand new (zero followers), unaffiliated-to-the-agency, twitter handle: @PortlandFlea (a co-worker’s side project). We spent $34.97 to purchase 1,000 targeted Twitter followers for the @PortlandFlea account from Twitter1k.
So in the end, the lesson that we continue to learn about social media applies here: while this may be a brave, new medium, the basics of good PR still apply. There are no short cuts.
P.S. If you are interested the first-ever, Portland Flea is Saturday, September 17th for those of you in Portland. More info can be found on the Facebook page.