We’ve all seen them in blogs, but besides the cool design they create, what are tag clouds good for? In my time here at WE Studio D I have developed a number of blogs for clients, and with each one it seems like I hear a new theory on what tag clouds are for.
It’s for SEO
Probably the most popular answer I hear is that the tag cloud is some sort of magic tool to help you reach top rankings in search for the terms you list in the tag cloud. Consequently, people litter their blog posts with dozens of tags, some barely having anything to do with the blog post topic.
While the tag cloud will not hurt your SEO campaign, it is by no means going to be the answer to your SEO dreams. Getting top rankings for specific search terms in your blog is more about how those terms are used in the content of your blog post, linking strategy, etc. That is a whole other post in itself … I am getting off topic here.
It’s for the Trippy Design
Yeah, the tag clouds look pretty sweet when there is a lot of content in your blog and you have used the tags appropriately. In most tag clouds, tags used often are large in font size, while not-so-often-used tags are in a smaller font size. It’s fun to see the pattern it creates, but there is another reason for the tag cloud.
Ultimately, the tag cloud is a way for your blog’s readers to visualize the content of your blog. In addition, it gives another way for readers to navigate to the content they want to read more about by clicking on the tag that interests them.
So the moral of the story is, only use tags on your blog posts that are relevant to the specific post you are writing. If you are worried about traffic and getting more visitors to your blog, just work on creating good content your readers care about. Trust me, your readers will thank you, and the visits will come.
Photo courtesy of daniel_iverson.