By Katie Ford
Cause Marketing Forum conducted its 10th and largest annual conference in Chicago last week. Below are some insights relevant for any cause communicator.
One other observation from CMF that doesn’t quite merit the list: health cause representatives were everywhere. We know that when the economy struggles, environmental concerns move down people’s priority lists. If participation at this particular even is any indication, health is what moves up.
Stay tuned for a post later this week that explores the evolving relationship between cause marketing and traditional corporate social responsibility.