Posted on 7/11/2012
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Every four years, Summer Olympics enthusiasts tune in to thousands of media outlets worldwide to enjoy athletes’ stories of triumph and perseverance, and to share in the agony of their defeats. We are touched by these stories of exceptional individuals and of teams accomplishing exceptional feats.
With the games approaching, we were curious about the best way to stay on top of Olympic coverage. With social media as the all-encompassing, customizable news feed, we decided to look at a select few outlets in each of the five Olympic regions in order to get a more global view of the coverage, and to understand their presence on social media.
We researched outlets by collecting various metrics: All of the outlets we evaluated were English language-based, all publish original content on the games (as opposed to aggregator sites), and each publication has a different country of origin. The content needed to be current and updated regularly (and shared by a broad and engaged audience), and each site needed to have significant number of inbound links.
We’re looking forward to following Th
e Guardian’s in-depth, in-country coverage, alongside Australia’s Herald Sun— to give us some perspective from Oceania — and Don Burgess’ Bermuda Sun features and interviews with the country’s Olympians. Follow along with these and the other outlets in the graphic from around the globe as history is made.
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