Last updated on October 24: Rebel Craft Rumble DeBrief
About three years ago, I was looking for a new way to give back to the community. I decided to look into SCRAP Portland, a nonprofit creative resources center. During my SCRAP orientation I was a little daunted to find out that my giving back required a three hours per week commitment. But after mulling it over and realizing I spent at least that much time shopping at its retail store, I decided to give this wonderful organization a whirl!
In addition to providing an outlet for creative reuse and diverting over 20,000 pounds of reusable materials from local landfills and educating local businesses and manufacturers on more sustainable waste reduction, SCRAP also has a multitude of education outreach programs for children, teens and adults. By providing low cost, reusable materials to the community SCRAP also quietly supports a broad variety of artists, teachers, entrepreneurs and others in their businesses. As part of their retail store, SCRAP has developed an innovative boutique to sell local artist crafts made from 75% or more recycled materials.
Fast forward to April this year; I was approached by SCRAP’s staff to serve as a volunteer committee member for their signature annual Portland, Ore. event, Rebel Craft Rumble. Knowing I had the added support of WE’s corporate citizenship benefits behind me (e.g. company volunteer hours), I said “heck, yea!”
As SCRAP’s annual community event and fundraiser, Rebel Craft Rumble takes a passion for creative reuse and combines it with the full-bodied flavor of SCRAP’s customers themselves, many of who are reuse artists or renegade crafters. Four pre-qualified contestants will compete in dramatic timed face-offs in front of a live audience to earn the title of Portland’s Craft Master. Crafty competitors will have a random selection of reused materials serving as the only weapons in their holster, and be judged by a local celebrity panel including Comedian Ian Karmel, Destination DIY Julie Sabatier, and PHAME Academy Stephen Beaudoin.
I am so excited to use the event to continue gaining exposure for SCRAP’s missions of reducing waste, offering affordable arts and crafts to the community, and offering educational programs for youth and adults. With funds from sponsors, including a WE volunteer grant, this year’s event is set to break records and promote SCRAP’s mission of creative reuse. In order for this event to be a success, we need your participation! I encourage everyone to come out and attend the event – drink, heckle, mingle and have fun—outrageous Portlandia inspired costumes encouraged
For the most up-to-date information, please check out our website. If you’re busy and unavailable on the date of the event, but are interested in spreading the word, feel free to share this event with your network– details are available on Twitter and Facebook – the more the merrier! Stop by and contribute a #smacktweets to @RebelCraft—I know you all will have witty, creative things to say!
Analysts can Do PR, Too: A Rebel Craft Rumble DeBrief
First things first: congratulations to the new Craft Master, Hot Drew Gun for winning the Rebel Craft Rumble! You can read his profile on SCRAP’s website here and visit SCRAP’s Facebook page for pictures of the event. The event was amazing and I haven’t laughed so hard in a while!
As part of my skills-based volunteer efforts with the Rebel Craft Rumble, I was responsible for event marketing and communications. This included developing a press release, developing event social media collateral and identifying and contacting media. Using an aggressive social media strategy, coupled with a more traditional “buddy mail” approach with the press release, I was able to triple the amount of press pick up over last year’s event, including a pre-event “craft-off” on local broadcast KPTV Good Day Oregon. We were also able to successfully be featured in three local alternative weeklies (Portland Mercury, Willamette Week, Just Out) as a “top pick” for events of the week.
I learned that SCRAP had previously not tracked media coverage, so part of what I set out to develop was a campaign that could be duplicated in the future. An important part of this was using skills developed in my day-to-day work as an analyst at WE. Following the event, I sent staff a detailed analysis of media coverage resulting from targeted outreach and social media efforts.
This event broke records for the organization. Attendance exceeded expectations; we were close to sold out. In the past, the event barely broke even… this year, we were able to raise double the targeted income after cost…funds that are critical to a growing organization.
The feedback from staff and committee members was overwhelming positive about marketing efforts and they were excited about the potential to use the coverage report for future events and for sharing out with their board. The chair of the committee wrote me this email “This media report is the best ever. Thank you SO much for doing this. I can’t even imagine how valuable this will be for us not only next year but many years to come. We’ve NEVER done anything like this before, so please know that I (and other, I am sure) appreciate it so, so very much. “
From the bottom of my heart, it means so much to me that not only do I get to showcase the amazing work we do at WE, but I also had the opportunity and support of WE to use my knowledge and expertise to help an organization that I feel passionate about and donate so much time to. I was able to share with them free analytical tools and resources that they will be able to use in the future to improve campaigns, outreach, and hopefully continue to grow their reach and benefit to our community…that alone to me demonstrates the real contribution WE’s robust citizenship program makes.
Thank you again for your support, your tweets, your volunteer grant, and most of all the opportunity to really make an impact! Stay tuned tuned for Rebel Craft Rumble 2013!