By Matt Whiting
As Facebook unveiled its latest offering, Graph Search, earlier this week, there’s been much written about what the functionality would mean to the future of search engines, reviews, jobs and dating sites, user behavior and everything in between.
The search update, currently in limited beta, greatly amplifies the power of the network’s previously simple search functionality by diving deeper into the likes, interests, places and photos of your friends.
While we’ve had fun pontificating about the sweeping changes that may or may not come as a result, as a communications agency, we’re most interested in what these search changes mean to our communications and marketing clients.
After some discussion, we identified the following four categories as most immediately relevant for brands.
As these search changes are slowly rolling out, we’ll keep our eyes on how these theoretical effects play out in reality.
Had any experience with Graph Search yourself or have any thoughts on what these means to brands? Sound off in the comments.