By Matt Whiting
While super short social videos are surely nothing new (12seconds, anyone?), yesterday’s first Twitter video post via Vine, and the launch today, brought the idea of the tweetable videos back into the forefront some two years after 12seconds folded.
There’s clearly an opening for clever, highly-visual communications to break through in this tl;dr world in which we all now live.
Brands will have a huge opportunity to show, not tell and by doing so, will have the opportunity to show off a bit of personality along the way.
While there’s been a lot of speculation around what this means for the future of short form communications, here are four quick thoughts on tweetable videos and brands.
Had a chance to play around with Vine or have thoughts to one the future of social videos? Sound off in the comments.