2012 was an exciting year for digital media with huge leaps in Social, Local, and Mobile (SoLoMo). Applications like Instagram reached new levels and confronted major conflicts; Facebook built out new commerce capabilities; the mobile world, including phones and tablets, exceeded expectations and appear to be on track to eclipse the laptop and desktop world; major blog platforms entered a new era of scalability; the Twittersphere continued to prove its salt as a go-to source for news, branding, and personal information; online identities and cultural traditions were manifested in brilliant new ways across platforms; Pinterest proved its mettle as an e-commerce changer, as e-commerce, particularly m-commerce continued to translate into real-world growth; the world didn’t end; and well, we’re now a mere nine years away from the heralded Moore’s Law technological singularity. Yowser.
So what can we expect to emerge as major digital media trends during 2013?
To answer this ponderous question, our team of minds sat down in a dimly lit room in the basement of an old warehouse in Gotham, with Batman and company, and put our thought engines to work (maybe that didn’t happen). What did come out of our meeting of the minds was a list of top trends to anticipate for 2013.
We think all the above will happen but you never know. A year can see a lot of change.