Diving into the deep end of SXSWi on Saturday I was able to catch 3 informative sessions and really get a grasp of the whole experience here in Austin and what it is all about. First up, at the Waggener Edstrom Austin office I stopped by the open house where there not only was delicious Tex-Mex being served but they were talking about Hey Big Fish in a panel discussion. Eddie Rehfeldt our Executive Creative Director moderated while Lynne Johnson from WE, Frank D’Andrea from Tater Tot Designs, and Marshall Kirkpatrick from Little Bird discussed Hey Big Fish, Social Media and SXSW over the years and how it has evolved. It was a fun group to listen to about how Hey Big Fish came to be and munch on some tacos.
Next up was the event everyone was buzzing about all day, the Elon Musk keynote. I arrived 45 mins early to the Austin Convention Center and the line was already around the entire building! Luckily I was able to get into see the keynote still, albeit in a satellite viewing location. Elon was an interesting person to listen to, and I was glad to be able to hear what he had to say about his desire to get to Mars someday, how he juggles his work and 5 children and how he feels about the importance of a college education, or in some cases lack thereof.
My top takeaways from the Elon Musk keynote have to be:
Last stop for Saturday was an afternoon keynote called Muppets to Mastery: UX Principles from Jim Henson. This session caught my eye because not only was it about UX design, but The Muppets were also somehow involved and who does not love Muppets? Presenter Russ Unger is not only a UX Design Leader for GE Capital but I would quickly find out is also a huge Jim Henson fan. He shared how what Jim Henson was doing back in the 60′s and 70′s was similar to the web design process of today. Henson would start out storyboarding his ideas down on paper to help plan out his skits before starting any filming. Oftentimes he would build test sets where he would try to make sure his ideas actually worked, then finally he would begin filming. This is a lot like web design and development where ideas are often fleshed out with storyboards and wireframes, then tested using proof of concepts and then finally developed out into websites and applications. Funny how to seemingly opposite things can have so much in common sometimes.
All in all it was another great day at SXSW, and I look forward to what is still to come!
*Elon Musk photo courtesy of Peter Tsai Photography
*Kermit and Henson photo courtesy of jeffstuff
*Space photo courtesy of Sweetie187