By Jen Grant
It’s tough to say if we’ll ever truly understand what consumers want, but by the grace of digital analytics we are getting closer. Today Pinterest released an analytics system, and my-oh-my is it important to our industry. Here’s what the system does:
As an example, let’s take a look at how this insight will be valuable to brands who market to women. If you’ve spent any time on Pinterest, you should have realized by now that it is a gold-mine of quantitative data on what women truly want. Combined with the data points below, you can see how the new analytics Pinterest is offering makes it a channel where marketers can become extremely targeted with their outreach.
It may take a few minutes to sift through the randomness that begets today’s everyday woman, but the information is there.
New programs like Half the Sky and Lean In, are also authentically tapping into the mind of women, and thriving because it. As such, Pinterest’ s female-centric user base, when paired with their new analytics system, will provide invaluable insight marketers simply won’t find anywhere else. As digital strategists here at Waggener Edstrom, we see the significance and will be using the insight to further marketing campaigns.
Are you ready to dive and take a look at Pinterest analytics for yourself? Here are a few steps to get you started: