Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week. “Liquid Journalism” or interactive storytelling hit the Lone Star state with a vengeance.
While there, I talked with innovative journalists, filmmakers and digital pioneers exploring how to create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. There are mind-bending interactive story approaches available right now. John Branch’s New York Times “Snowfall” made this a reality. The functionality provided by HTML 5 and other tools can enhance a storyteller’s capability with full screen video transitions married to triggered audio. These new genres are not TV or even a movie. They are their own form of engaged inspiration.
Here are some of the emerging genres I witnessed. My pal Caspar Sonnen from IDFA DocLab is certain these new narratives will explode this year:
Other remarkable examples of content made for engaged impact and seen at SXSWi:
These online narrative platforms can ignite the power of millions of creative journalists, filmmakers and digital storytellers around the world to connect directly with collaborators, clients and brands. No more categorization. Just by pass the gatekeepers. This kind of creativity is not restricted to gallery walls. Instead I see this street-level-fine-art empowering brands and across borders and industries. SXSWi is always inspiring. I can’t wait to see what’s new at SXSWi 2014.
Who the hell is Eddie Rehfeldt!?!
When I am not working the circuit as a Rodeo Clown you can find me leading creative mayhem as the Exec Creative Director at WE. I spend my Wednesday nights teaching “Digital Storytelling for Social Impact” at the University of Washington. Thanks for reading. Come back soon. More to come.