By Kate Kohler
Fast Company recently published The Ultimate Guide to Pinterest for Every Brand, which offers some great basic definitions and metrics that brands can use to educate themselves on the platform and measure how well they’re performing. We wanted to put these metrics in perspective to show how you might use each to highlight how your campaign is measuring up to your business goals.
Building Interest/Increasing Consideration
Gaining insights from your success: In addition to reporting on how well your campaign did, Pinterest is a great platform for gaining insights about your followers and customers. Keeping track of information like the most engaged pins, the most clicked-on pins from your brand’s website, and most repined images can help you learn more about where your audience’s interests lie and how you can use that information to appeal to a broader group of consumers. Additionally, testing various scenarios like whether posting more frequently or at different times of day impacts your engagement can help inform your strategy and optimize impact.
Tools: Some of the measurement platforms mentioned by the article include ShareRoot, Curalate and PinReach. Reachli is also available as a free tool and is recommended by Pinterest. Reach out to me or the I&A team to help you to evaluate the correct tool for your reporting and advise on the appropriate metrics. Additionally, the Microsoft social and the LAB are available as additional digital strategy resources at Waggener Edstrom.