We’ve got 3D Printing on the brain, and so does everyone else! Read below on what Coca-Cola and Adidas are doing to engage consumers via 3D Scanning and Printing. Happy Friday!
3D Printing: To promote a new resized format of packaging, the so-called mini bottles, Coca-Cola recently equipped its largest production facility in Israel with a custom-made 3D printing lab, where customers had a chance to be scanned and get a 3D-printed miniature version of themselves. Consumers were asked to download the mobile application, which allowed them to create their virtual mini-me versions of themselves which were put into different interactive environments and submitted to win a prize. The winners of the contest were taken to Coca-Cola’s facility in Israel where a 360° scanner was used to scan and transform the images into a 3D model. Then a 3D printer brought the models to life crafting them of sandstone. The entire process of scanning and making mini-me versions took just a few hours.
Adidas also jumped on the 3D Printing bandwagon by running a campaign in Hong Kong titled “We Print Originals.” The Adidas Originals campaign gives life to beloved Hong Kong cultural references that have been lost over time. Cultural items that will be created using a 3D printer include boom boxes and double decker buses. In addition, some of Hong Kong’s most beloved celebs will be scanned and printed wearing Adidas Originals attire. The items will be displayed in the “We Print Originals” exhibition at the TST Originals store in Hong Kong starting in early September.
Coca-Cola and Adidas are among the first companies to utilize 3D scanning and printing as a way of entertaining and engaging with the millennial audience; however, we don’t anticipate they’ll be the last.