B2RUN is Germany’s No. 1 company running event and takes place in 10 cities every year, counting more than 30,000 participants just in Munich. The event is well-known among employees and thus my colleague Adriano Goméz-Bantel and I had the (quite spontaneous) idea to participate with our own Waggener Edstrom team in this year’s run. So we recruited six athletic team members to start in this company running championship — a mixed team from intern to senior account manager. A 6.2 km track would measure which company was the fastest and which had the most team spirit. I was really curious about this event as it was my first public run.
A good incentive is that B2RUN is a charitable event. Part of the starter fee and a donation for every kilometer is sent to a collaboration with the RTL television broadcasting company under the motto “RTL – We Help Children” to improve the prospects of needy children and adolescents. The B2RUN brought the WE Athletic Sponsorship program to my attention – WE pays the registration fee to participate in a charitable race to support employees’ fundraising efforts, favorite causes and healthy lifestyles. An excellent opportunity to have fun, get exercise and raise money for a charity all at once!
So we started with absolute fabulous weather conditions — or, more precisely, the run was in the middle of a summer heat wave that made us even sweat without moving at all. However we gathered highly motivated in the Olympic Park in Munich as many other thousands did as well. Fancy dress costumes, funny conversations and prominent personalities next to us, like world champion professional kickboxer Christine Theiss, entertained us while waiting about an hour (!) until we could cross the starting line. Finally we could tackle the 6.2 km distance, passing the cheering crowd.
It was amazing how everyone gave their best effort at the same time. I could feel the energy and all-around very positive atmosphere in this place with all these runners. A highlight was definitely the finish in the world-famous Olympic Stadium. Above all, thanks to the running team and those who cheered at the track and took pictures before, during and after the run. And thanks to WE for supporting us in contributing to such a good cause.