By Matt Whiting
Along with the rest of the marketing/comms world, we’ve been talking a lot about Facebook’s squeeze on organic posts and what this means for brands everywhere.
Here’s the latest on that theme delivered in just three bullets that sum up a recent article by Nicholas Carlson.
“So what?” bottom line: If a brand doesn’t have a defined paid approach to social as part of their overarching strategy, virtually no one will see what they’re posting.
Here’s a quick table I pulled together to illustrate average organic reach of various sized brand pages. Numbers pulled from Agorapulse.
|Total Fans of Brand Page||Average % of fans reached by organic FB posts|
|Fewer than 1,000||32.1|
|More than 100,000||8|
Need help working on your paid, earned, shared + owned strategy? Our team’s always happy to pull together the right digitally savvy minds to ensure your posts are showing up where they’re most likely be drive action. Let us know and we’d be happy to help. As always, feel free to send a tweet or email me.
Want to learn more about the algorithm changes, check out “Facebook algorithm changes: What does it mean for your brand?” by WE UK’s Gareth Davies.
Featured image: esthervargasc / flickr