By Rebecca Lake
BREAKING NEWS: Price William and Kate stand by rock and have nothing to say.
Didn’t you know? Of course you did. This ‘story’ has been splashed across the papers since Tuesday, when national news desks scrambled for a story after returning from a long weekend of Easter indulgence. It seems the endless supply of chocolate eggs slowed more than just our appetites.
Okay, so Wills and Kate aren’t just any old couple, on any old trip to Oz. Nor is Uluru any old rock (it’s sacred sandstone, don’t you know?) – but does that really make it front page news? In every national?
While I agree royal correspondence is a big deal (we were all over little George’s birth for nine months solid) I hope you’ll forgive me for not being completely enthralled by whether or not Kate bats away gnats or if her hair blows in the wind.
Whichever way you look at it you’ve got to agree: returning to the world of PR on Tuesday 22nd April certainly was a ‘slow news’ day. And in many ways, a great day to pitch that otherwise ignorable story sitting in your outbox (we definitely got a higher response-to-outreach ratio from the nationals…).
Days like this only go to prove one point: journalists need PRs. As much as they like to deny it, they don’t want to be writing prose-laden, double page spreads second guessing what William and Kate may or may not have said whilst posing for a photo (paragraphs four and five, case and point).
We are the media middle-man. The path to information about that ‘hush-hush’ product launch next month; the person between a reporter and that C-level exec.
We are the people in the know, helping turn speculation into journalism. And what’s wrong with that? After all, you wouldn’t be able to play piggy-in-the-middle without the piggy now, would you?