With new, ever more innovative apps becoming available on a daily basis, it’s not uncommon to feel behind on the latest tech trends. But I’ll let you in on a secret: right now, it’s all about anonymity.
According to an article published in The Telegraph, apps which give users the opportunity to shed their identity in favour of going incognito are set to be the next big thing.
The boom in anonymous tech isn’t surprising. Given our modern society’s obsession with being connected and contactable at all times, dreams of maintaining your privacy and disappearing under the radar are only natural.
And so apps like Secret, Whisper, Confide and (the more zanily named) YikYak have made their way into our lives and onto our phones faster than you can say ‘don’t tell anyone but…’.
Working in PR, we know that if you want to guarantee your story will get covered: make it an exclusive. Because everyone wants to be in-the-know, and you can’t be in-the-know, unless other people are out of it.
Of course, there are some obvious disadvantages to granting anonymity to the Average Joe. Cyber bullying, grooming and fraud are all very real online dangers which could become more prevalent among an increasingly anonymous internet community.
And to consider the extreme: a new app, Seecrypt, which is available to download for a measly £2, claims to encrypt calls and texts, making tracking numbers or analyzing who is on the other end of the phone impossible for police and security services. Rumoured to be linked to military-grade app, Cellcrypt, surely no one need be that anonymous.
Admittedly, that’s the dark side of the pond. The majority of these anony-apps are designed to be fun; helping to add a light-hearted and exciting twist to the cocktail of communication which our connected society is so drunk on.
So go ahead: share your Secrets, Confide in the internet, Whisper to the unknown – but just remember, anonymity is a two way street so it’s still worth being wary of what you share. After all, a username isn’t the only way for people to identify you.