Finding the Story in the Data and the Data in the Story
By David Patton
At the moment in time when data about our lives has become extremely...
Author Archive
We Need Sports Nerds to Answer Marketing ROI Questions
By David Patton
Updated with some next steps below: In early March ESPN sponsored the MIT Sloan Sports...
A Crossroads or Moving Horizon? Expectations of Communicators Continues to Evolve
By David Patton
Post written by Nathan Misner, David Patton and Samara Omundson. This is the...
The Lesson of the Olympics Coverage for NBC: Tell Then Show
By David Patton
Even as NBC has garnered record ratings for it’s television coverage of the...
NBC’s Platform-Agnostic Approach to Olympics Is a Model for CNN
By David Patton
CNN’s Jim Walton announced he will leave his post as president of the...
PR Raises Its Game in Creating Compelling Content for Social Media and Beyond
By David Patton
PR needs to create compelling content that works with audiences on social media.
It’s Not the Printed Word Anymore, It’s the Published Word
By David Patton
Did you know that for a professor to get credit for being “published,”...
Building a Real-Time Social Media Newsroom in Seven Steps
By David Patton
Here's a list of seven tips that you can follow to create a...
Maximizing Your Owned Platform Using Content and Social Media Distribution
By David Patton
For the first years of the Web, sites were mostly static. Mostly that...
A Well-Rounded Body of Content Can Make Your Organization More Appealing
By David Patton
Not happy with your organization's digital influence? What does your body … of...
Moving From Being a Publisher to a Media Organization to Harness Social Media
By David Patton
Organizations using social media quickly realize that these digital properties are hungry beasts...
Doing Something Is Always Better Than Doing Nothing
By David Patton
I don’t agree with Jonathan Sanchez’s smart post on the ghost of PR’s future that...
