AGENCY WELCOMES D.C. VETERAN ARISBE GARDNER
SEATTLE — April 4, 2013 — Integrated communications agency Waggener Edstrom Worldwide (WE) has announced that Arisbe Gardner joined the agency as vice president of public affairs in its Washington, D.C., office. Gardner brings more than a dozen years of communications and public affairs experience to the agency, including more than nine years as a consultant to government agencies on issues including cybersecurity and pandemics and more than three years as a legislative staffer for two members of Congress.
Gardner joins the firm’s Public Affairs Practice, a Washington, D.C.-based team that manages complex policy issues, leads high-profile campaigns, and drives business results for corporate clients, trade associations and advocacy groups. Reporting to Ben Finzel, senior vice president and general manager of the Washington, D.C., office, Gardner will support the Public Affairs Practice’s efforts to continue to grow the agency’s presence in the D.C. area and collaborate with public affairs colleagues to engage clients in the technology, health and wellness, economy and business, and energy and environment sectors.
“Arisbe brings an enthusiastic approach to communications matched with deep expertise in complex public affairs challenges to our Washington, D.C., office and Public Affairs Practice,” said Jenny Moede, president of WE North America, “Her dynamic personality and strong technology and innovation background are a perfect fit for Waggener Edstrom; we are looking forward to putting her experience into action for clients across all of our industry sectors.”
Gardner joins WE from Booz Allen Hamilton (BAH), where she led a team of communications experts in the development and implementation of the national cybersecurity awareness campaign, Stop.Think.Connect., which was identified as a priority near-term action in the White House’s 2009 Cyberspace Policy Review. The awareness campaign brings together unprecedented collaboration between the government and industry to educate the American public about online risks and empower them to be safer and more secure online. As part of her leadership, she provided guidance in the campaign’s strategy and implementation.
At BAH, Gardner also led a team of public affairs experts in support of the Cyber Storm Exercise Series, the most extensive government-sponsored cybersecurity exercise. Gardner led the public affairs efforts, ensuring consistent messaging across participating organizations to achieve positive media coverage. In addition, she and her team created a realistic war-gaming environment through simulated traditional and social media. She worked with participating organizations, including federal, state, and international governments and industry, to assess their crisis communications plans and the coordination between operational experts and communicators. Gardner also supported the Department of Homeland Security during its response to the H1N1 pandemic, assisting the Office of Health Affairs’ incident management team with messaging and stakeholder management advice and counsel.
Before her tenure with BAH, Gardner served as a legislative assistant on Capitol Hill for Rep. Anna G. Eshoo (D-Calif.), where her portfolio included appropriations, trade, economic, transportation, homeland security and defense issues. Gardner provided information and recommendations on critical policy issues and legislation, including the use of force in Iraq bill. After the passage of the Trade Promotion Authority in December 2001, Gardner conducted economic and policy analysis on the Chile and Singapore Free Trade Agreements. This information helped the pro-trade congresswoman build support for these bilateral trade agreements. Gardner also previously served on the staff of Rep. Barbara Lee (D-Calif.) as a staff assistant. Gardner graduated from Stanford University and received a bachelor of arts, double majoring in political science and Spanish literature.
Speaking about her new position, Gardner said, “I am thrilled to join WE’s Public Affairs Practice, whose commitment to innovative communications strategies is evident in all the work they do. I look forward to using my experience and expertise to help the Public Affairs Practice and WE grow.”
More information on WE is available at http://www.waggeneredstrom.com.
About Waggener Edstrom Worldwide
Waggener Edstrom Worldwide (WE) is a global, integrated communications agency. For nearly 30 years the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives.
In the last few years, the agency was honored with countless awards for our creative and strategic work; among them WE was recognized as Global Technology Agency of the Year, Best Large Agency to Work For, Communications Agency of the Year and Technology Agency of the Decade.
The agency has more than 850 employees in 19 offices around the world, and its Global Alliance partners expand the agency’s reach to more than 80 additional international markets. WE has five global practices: Brand Strategy and Marketing, Healthcare, Public Affairs, Technology and Social Innovation. To learn more, visit http://www.WaggenerEdstrom.com.
The Waggener Edstrom® mark, the Innovation Communications® mark, the WE Studio D® mark and other marks used herein are registered or unregistered trademarks of Waggener Edstrom Worldwide Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the registered or unregistered trademarks of their respective owners. Unauthorized use is strictly prohibited.