Every program or campaign begins with identifying the core business problem we're solving for. This alleviates the development of tactic-driven campaigns and ensures that all plans and actions are strategic and focused on the issue.
The next step is to define our internal and external audience(s) and identify how the audience, business and innovation environment intersect. This may include analyzing existing audience research and initiating new research. This step may also involve meeting with internal stakeholders to develop an understanding of individual perspectives in order to assure cross-stakeholder alignment and overall program effectiveness.
Reports help organizations of any size identify top brand evangelists and harness their influence.
Moments of Influence helps brands of any size identify the most influential media and individuals to their brands. Marketers use these findings to optimize engagement and drive sales.
Helps businesses learn which media and individuals exert the greatest influence on their brands. Leaders use data to optimize media selection and spending.
Based on the insights from the audience discovery phase, we partner with clients to develop an integrated mix of traditional and digital touch points. See how we created a comprehensive communications plan for Earth Networks by mobilizing our Public Affairs, Social Innovation, Technology and Consumer Engagement teams.
Media monitoring system enables brands of any size to listen to brand-relevant conversations in real time. Business leaders use this tool to follow buzz and fine-tune communications strategies.
Enables businesses of any size to identify the accuracy and impact of their brand stories on the marketplace.
Helps organizations discover how their brands are being felt and evaluated in the marketplace. Use this tool to boost your competitive advantage and bolster momentum.
WE Ideate is a structured problem-solving process that achieves practical, actionable results through enlightening, engaging and truly enjoyable collaborative team exercises.
We develop audience-centric content in a format tailored to the targeted group(s). See how our award-winning Sasquatch! Music Festival website improved artist discovery and user experience for the festival audience.
Helps brands of any size influence the conversations surrounding their brands. Business leaders use findings to hone messages and shape perception.
Companies of any size looking to boost content publishing and performance will benefit from our News Stream® methodology.
Works for companies of any size wanting to increase return on influence and investment of their social media marketing efforts.
We implement across multiple audience communication platforms, ensuring that all communication vehicles are integrated and the message is delivered consistently across each. Read about how our team facilitated offline and online awareness for Shire's Gaucher Awareness Month campaign.
To leverage strengths and minimize vulnerabilities during the execution phase, we monitor and tweak campaigns based on real-time measurement assessments. The campaign's impact is measured against a set of metrics that maps directly to the business problem. We then build on what we learned in a following round of strategic executions. See how we helped Net Impact evaluate the success of their annual conference with Ripple Effect and We twendz pro® microblog analytics service.
Ideal for brands wanting to measure the afterlife and overall reach of a campaign. Use this tool to find out which influentials keep your influence flowing.
When combined with our expert advice, this tool helps organizations and individuals optimize Twitter impact by finding top influencers, building influence campaigns and measuring success.
Ideal for geographically dispersed organizations seeking an account management solution. Business leaders use WExView to help coordinate campaigns and optimize performance.
Waggener Edstrom has long championed that the design and application of traditional and digital marketing and communications programs must be strategically and creatively aligned, seamlessly integrated, tailored to the specific needs of each client, and scalable and measurable.
Integrated Influence is our planning, execution and measurement
methodology that uses channels of earned, paid and owned media to help our clients make a positive impact and achieve their business outcomes.
This process includes six steps shown in a circular model to represent the dynamic and continuous evolution of influence. During every campaign, we continually revisit the business problem and expectations, and refine our approach using the tenets of Integrated Influence as a guide.