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Brand Strategy

Companies around the world are experiencing a brand awakening.  They are looking to redefine their brand narrative and expression within the new world of shared brand ownership … meaning, their brand positioning is determined as much by their key audiences as for them.

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Who We Are

Waggener Edstrom’s Brand Strategy & Marketing practice combines the right skills and experience to guide clients through the process of brand (re)-positioning and expression.  We use primary research to assess current brand perception among target audiences and customers, evaluate the look and feel of a brand, and tap years of storytelling and narrative development experience to find and express your company’s authentic, powerful brand voice.

Our Services

  • Primary and secondary research to determine and analyze brand perceptions
  • Ideation methodology to define character, personality, differentiation and voice
  • Creative design (logos, web properties, collateral)
  • Social media strategy and execution
    • Purposeful listening
    • Experiential campaign development
    • Community management
    • PR campaign amplification
  • Integrated marketing communications strategy and execution (paid, earned, owned)
  • Brand-specific measurement and analytics

Contact Us

Annemiek Hamelinck

Senior Vice President, Brand Strategy & Marketing

ahamelinck@waggeneredstrom.com

+1 415 547 7000

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