Created 25
direct sales leads
ROI of 600% when
compared with
budget spent
Generated more than 50 sales leads
Reached 16 million
on Twitter
105 million online
impressions per mo.
50 local news stories across 6 countries
Visitors up 20%
Time on site up 35%
Total Impressions:
138,041,767+
18% of website
traffic maps back
to outreach
1 in 4 BlogHer
attendees visited
the HTC suite
6k tweets captured
and analyzed
Helped drive 1.7M products to market
96 stories,
2K beers tweeted.
Finalist 2011 MM&M
Awards, Best Use of
Social Media
USA's 1st ever National IP Strategy
