A Case of Influence: GIPC
GIPC, a prominent intellectual property (IP) organization challenged Waggener Edstrom to design a communications strategy that would highlight the importance of America’s first-ever National IP Strategy developed by the Obama Administration. The group sought to communicate its position on IP enforcement strategies to key policymakers.
Waggener Edstrom formulated a strategic media relations campaign designed to bring diverse industry, expert and Congressional voices together in support of a more active approach to protecting America’s intellectual property. The comprehensive media plan included:
- Strategically placing op-eds in top-tier publications reflecting the organization’s position on the National IP Strategy.
- Securing an exclusive story with an influential D.C./Beltway publication.
- Organizing a press conference and industry roundtable with influential industry voices, academics and other key stakeholders highlighting the importance of American IP.
Measure of Success
Our story of innovation and the economic gains from increased IP protection generated widespread interest among policy influentials and reporters:
- Waggener Edstrom pre-briefed reporters and placed stories in top-tier news outlets across the country, including The Wall Street Journal, Los Angeles Times, Reuters, The Hill and Congress Daily.
- Op-eds touting the benefits of American IP ran in POLITICO, The Daily Caller and The Washington Times immediately before and after release of the National IP Strategy.
- Waggener Edstrom secured participation from POLITICO and the Small Business Technology Council while attracting media to attend the organization’s roundtable discussion on the day of the strategy’s release.