Do you want to see firsthand how technology is transforming today’s driving experience? SXSW got the chance to experience the most technologically-sophisticated cars from leading auto makers and interact with the technology that will change how you communicate with your car and how it communicates with the world.
During Austin’s SXSW technology conference and hosted by Waggener Edstrom Communications and automotive technology expert and journalist Doug Newcomb, the Connected Car Pavilion featured panel discussions with automotive and technology innovators exploring the future of the connected car.
And if you didn’t get the chance to be there in person, just check out our connected car videos below!
See the Connected Car Pavilion in action and hear from the experts!
- Interact with the newest cars and connected car technologies
- Meet with leading auto manufacturers
- Hear from leading connected car experts
- Engage with interactive panels
How Autonomous Car Can Transform Austin
Can self-driving vehicles help alleviate the Texas capital’s traffic problems?
The Car Hacks Are Coming
How the auto industry can safeguard connected cars
How Technology Disruption Impacts the Connected Car
Will coding change the car as we know it?
Jets & Cars
How both industries are navigating automation for pilots and drivers
How Autonomous Cars Can Transform Austin – Can Self-Driving Vehicles Help Alleviate the Texas Capital’s Traffic Problems?
Austin has grown from 250,000 people 40 years ago to almost 2 million in the metro area today – and the population is predicted to double over the next 25 years. Yet the region’s roads haven’t grown to deal with this crush of people and their cars. The Texas A&M Transportation Institute predicts that the commute from downtown Austin to the suburb of Round Rock, which currently takes about 45 minutes during rush hour, will take two and a half hours by 2035. The Highway 130 bypass toll road built east of Austin – on which the state raised the speed limit to 85 mph, the highest in the nation, to attract commuters – hasn’t helped. But there’s one potential solution Austin officials haven’t considered and is becoming increasingly viable: autonomous cars. Along with Austin Mayor Lee Leffingwell, this panel of experts on autonomous vehicle technology and transportation discuss whether self-driving cars could be the silver bullet to ease traffic woes in the high-tech Texas capital.
Moderator: Doug Newcomb, Connected Car Journalist and Expert
- The Honorable Lee Leffingwell, Mayor of Austin
- Ginger Goodin, P.E., Director, Senior Research Engineer, Policy Research Center,
Texas A&M Transportation Institute
- Anders Tylman-Mikiewicz, General Manager, Volvo
- Henry Bzeih, Chief Technologist, KIA
The Car Hacks Are Coming – How the Auto Industry Can Safeguard Connected Cars
As cars become increasingly connected, the threat of malware and hacking also grows. While only one instance of malicious car hacking has occurred, several researchers have shown that there are potential vulnerabilities in automotive systems and congress and federal officials have been looking into the issue. Meanwhile, automakers are working to keep their cloud-connected cars from becoming the next target of hackers. How real is this threat and what can be done about it by the tech and auto industries? This panel of auto industry experts and researchers on the front lines of car hacking tell us what threats are real and which ones just make for really good headlines.
Moderator: Mike Courtney, Principal, Aperio Insights
- Judith Bitterli, Chief Marketing Officer, AVG Technologies
- Karl Heimer, Senior Research Director, Cyber Innovation Unit, Battelle
- Damon McCoy, Assistant Professor, Computer Science Department, George Mason University
- Catherine McCullough, Executive Director, Intelligent Car Coalition
How Technology Disruption Impacts the Connected Car – Will Coding Change the Car as We Know It?
From recorded music to telecommunications, technology has disrupted every industry it has touched. Now it’s automotive’s turn, with geeks transforming the car into a software-driven connectivity platform that not only gets occupants from Point A to Point B, but keeps them plugged in, informed, entertained and safe. While we’re seeing the first-generation of in-dash apps from a handful of automakers, now that more car companies are opening their dashboard to third-party developers, innovation is expected to accelerate. And when combined with the massive amount of data that will be generated by connected cars, developers will steer the car to places that are only limited to their imagination and ingenuity. This panel features companies on the cutting-edge of the reformation of the car and gives a glimpse of what we’ll see down the road.
Moderator: Angel Gambino, General Manager, Smart Mobility at Castrol innoVentures
- Emanuel Brown, Director of Design Strategy, Citizen
- Niall Berkery, Executive Director of Business Development, Telenav
- Helmuth Ritzer, Chief Technology Officer, Car2Go
- Sterling Pratz, President, Autonet Mobile
Jets & Cars – How Both Industries Are Navigating Automation for Pilots and Drivers
As we move closer to autonomous cars, a big shift will occur in the role of drivers and what they will be expected to do – and not do – while behind the wheel. Many questions need to be answered. Will drivers still need to be always alert, or can they kick back and text, read or even at sleep? And what happens when drivers need to take over in an emergency situation, and how will they be trained to respond? For some answers and precedents, automotive can look to the aviation industry, where auto-pilot technology has been used for years. For this panel, experts on automated aviation technology talk about how the two industries can share knowledge on this new frontier in automotive.
Moderator: Chris Barker, SVP, Business Development, Waggener Edstrom
- John Suh, Managing Director, Hyundai Ventures
- Tim Yerdon, Global Director of Innovation & Design, Visteon
- John O’Dell, Senior Editor, Edmunds.com
- Robert Goyer, Editor in Chief, Flying Magazine
Senior Vice President, Business Development
Vice President & GM, Marketing
Connected Car Team
Waggener Edstrom Communications
+1 (212) 551-4838
Connected Car Journalist and Expert
Thanks to all of the wonderful sponsors of the Connected Car Pavilion