Steering the Conversation
Getting Consumers On Board With The Connected Car
Over the past five years, the amount and types of technological offerings found in our cars has increased dramatically. To capitalize on the technology in these new connected cars, automakers and tech companies need to refine the industry narrative so they can connect with a broad consumer audience.
Waggener Edstrom Communications (WE) is at the forefront of identifying how the connected car can connect with consumers. As data uncovered by WE indicates, awareness of connected cars and the benefits they provide remains low. Our study illuminates the challenges and opportunities facing the connected car. The report includes key analysis and recommendations about the ways the automotive and technology industries can boost consumer awareness and create a road map to success.
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