|
The Waggener Edstrom Worldwide Young Internet
Voter of 2008 Study
Waggener Edstrom Worldwide has released groundbreaking research on how Young Internet Voters (18-35 year olds) are using digital communications to gather information in the 2008 US presidential election.
Contrary to previous reports this election cycle, The Waggener Edstrom Worldwide Young Internet Voter of 2008 Study, conducted June 9-12, 2008, found that the proliferation of digital communications, not the Obama and McCain campaigns, is the key to engaging this demographic in politics.
It also uncovered this group’s candidate preference and how their online engagement drives their consumer behavior.
For press inquiries please contact: Emily Nichols, enichols@WaggenerEdstrom.com |
Download the Study Results
HOW ARE YOUNG INTERNET VOTERS
USING
NEW MEDIA?
LISTEN AS LARRY, LANCE AND TOROD DISCUSS THE STUDY RESULTS
“Just as radio and then later television in the 20th century vaulted American elections into distinctly new political eras, so will the Internet in the 21st century as even now the Young Internet Voters are transforming the way millions of voters want to be heard in this 2008 election,”
- Lance Tarrance, WE Global Public Affairs Advisory Council member and veteran political pollster
|
