In today's brand-driven global economy, Waggener Edstrom Worldwide (WE) offers expertise and tools to manage brand perceptions and identify those voices influencing your customers. Narrative Network^SM media mapping and analysis service uses breakthrough and cost-efficient PR measurement tools for communicators. As part of the Narrative Network service, WE assesses the impact of conversations across the spectrum of traditional and new media to aid strategic communications programs.

The Narrative Network text mining and mapping service uses U.S. patent pending software and methods to create visual maps of a dialogue in the media, illustrating large quantities of text. These Narrative Network maps provide invaluable insight on trends and behaviors regarding media and brand perceptions to enable the development of integrated communications strategies.

The easy-to-understand maps illustrate a collection of words associated with a brand, product, person or topic, and depict brand associations and potential storylines for analysis. The software used in the Narrative Network service also searches blogs to track the number of mentions of particular keywords and identify those bloggers and Web sites that are most influential in the online dialogue about a brand.

The Narrative Network media mapping analysis service provides an affordable solution to a critical and complex business challenge faced by companies today: the difficulty of managing and deciphering an overload of real-time information in the new and traditional media, including the increased, powerful influence of blogging.

The Narrative Network service offers many benefits including these:

• Identifies the most socially connected influencers in a particular dialogue, enabling practitioners to target communications at audiences that identify with them
• Distills thousands of articles and millions of words into a one-page map for clear insight
• Provides perceptual insight into media, brand trends and messaging
• Measures and validates PR and marketing spending by assessing shifts in perception
• Minimizes the need for global language translation of media coverage by supporting several languages, necessitating only the translation of a single illustrative map rather than hundreds of news articles