The newest communications service available from Waggener Edstrom Worldwide, Inc. enables organizations to pinpoint their market position within a business, category or product landscape that is driven or impacted by change. Using a proprietary Innovation Context^SM diagnostic tool, organizations can identify if they are the clear innovation leader, one of a handful of companies challenging the leader and status quo, one of many competitors in a crowded playing field often leap-frogging one another, or one that is bringing an entirely new idea or innovation to market that will have broad industry impact. The Innovation Context^SM diagnostic tool combines market research and public relations expertise to shape the strategic direction and communications campaign of an organization.

Each position within this "innovation context" has unique attributes that public relations professionals at Waggener Edstrom can draw upon when recommending communications approaches. Whether a company desires to further anchor itself as the leader or create a paradigm shift, an informed communications plan is an essential piece of the strategy.

To learn more about our Innovation Context^SM diagnostic tool, Master Narrative^SM methodology, or how to use them in powerful combination together or with our other proprietary approaches, methodologies and tools, please contact nbleads@waggeneredstrom.com