Today, an Internet presence and online voice are “must-have” components for effective communications plans. Waggener Edstrom Worldwide - with its deep technology roots - understands that companies have varying needs in an online world.
We offer a range of digital tools and programs, from expertise in blogging and online measurement to virtual pressrooms and digital storytelling, to drive and measure successful communication strategies. Click on the link for a full list of our online communication services.

Blogging. Blogging is becoming a key component of a company’s overall communications strategy. Waggener Edstrom Worldwide prepares and counsels clients on how to address all the elements of this interactive online medium.

We broker relationships with the blogging community and develop programs that foster inclusive dialog. Our tools help your company understand when, if and how to blog, and help incorporate new technologies such as podcasting and video blogging into your overall approach. We also develop strategic approaches that reinforce authentic communication, foster relationship building and leverage blogging activities to engage customers, partners and other constituents.

Waggener Edstrom Worldwide provides experience, expertise and service at every step to help companies face the challenges and opportunities when they enter the blogosphere.

• Are You Listening?
  Are bloggers talking about your company or products? And are you included in the conversation? This white paper is a primer for understanding the blogosphere from a communications perspective.
• Engaging the Blogosphere
  How do you create connections, fuel conversations and integrate blogging into an overall communications strategy? This white paper provides the tips you need to get started.
• WEBlogging Index
  How does your company rate on the Waggener Edstrom Worldwide Blogging Index? Try this simple tool that helps companies assess the impact of blogging on their business. It provides a spectrum of ways to engage in blogging communications, and tailors blogging efforts to a company's specific needs and comfort level.
• Do's & Don'ts
  These tip sheets provide the general rules of engagement for communicating with bloggers or introducing and managing your corporate blog.

Blog Monitoring and Measurement. Waggener Edstrom Worldwide developed a methodology to prioritize blogs by target audience, and gauge the influence of your efforts in the blogosphere. We help you identify the most critical blogs for your needs by extensively researching blog popularity and topics covered, and assessing inbound and outbound links. Once a client engages in the blogosphere, we can measure the impact of your message through trend analysis and pickup by mainstream media. You can access a daily dashboard of coverage - and it even measures the tone of the coverage.

Digital Storytelling. By weaving together narrative, music, video, images and voice, we can enrich your story and help you tell it in a deeper and more vivid way. The digital world can help personalize and tailor digital stories that can put a human face on your company and connect you in meaningful ways to customers, partners and other stakeholders. Your story can also be adapted to a variety of audiences and formats - from video blogging to engaging consumers as citizen journalists - and delivered via mobile devices, online portals, broadcast media and other digital delivery mechanisms.

Online Crisis Management. The ability to navigate and effectively address a crisis in the digital world is imperative to preserve and protect a company's brand. Waggener Edstrom Worldwide takes a global perspective in providing crisis counseling and implements it into your overall communications strategies and goals. Our understanding of how messages are propagated online lets us identify and track message shifts as they happen. We take a proactive approach to online crisis management and can develop “dark” Web sites in anticipation of key issues or potential crises, along with monitoring and strategic planning. Dark web sites allow clients to pre-emptively create content-rich sites away from public view, and then illuminate them when you're ready to make that content public.

Online Launches. Online activities to support announcements or product launches may be new to some companies, but it’s what we do at Waggener Edstrom Worldwide every day. Having developed vast experience and knowledge via successful online launches, we can create effective online strategies and integrate them with marketing and advertising into an overall launch effort.

Online Measurement. News travels fast over the Internet. Keeping track of your message as it travels among a maze of Web sites, blogs, RSS feeds, podcasts, discussion groups, news sites and other online outlets is crucial. We provide influential and online measurement and monitoring services so clients can track, gauge and understand the online message flow, including which audiences are receiving the messages and how they are being received. We offer competitive media trend monitoring and analysis, program evaluation, tracking and analysis of third-party input, and event coverage tracking.

Online Surveys. Tracking customer input and feedback, analyzing product success or failure, and examining what your employees are thinking can now be done with speed and efficiency online. Along with measurement tools, we provide counsel, technology development and communications support for clients to conduct online surveys.

Online Community Building. The Internet encourages a sense of community on topics of shared interest. Online communities create a dialogue in which members enjoy a sense of belonging and benefit from instantaneous feedback. Waggener Edstrom Worldwide can support your efforts in building such a community by establishing an online or collaborative group, providing counsel, moderating the environment, raising awareness and measuring impact.

Technology Counsel and Expertise. The digital world changes and advances at stunning speed. With more than 20 years of immersion in technology, Waggener Edstrom Worldwide has the ability to quickly identify and evaluate emerging online technologies. We have an unparalleled ability to find points of convergence, create programs that leverage these technologies, and develop tools to assist clients in their overall communications approach.

Viral Campaigns. Viral campaigns are often a hybrid of marketing and public relations efforts. They involve the exchange of ideas between people, with the ultimate goal of promoting a brand or a service, and contain elements that entice the recipient to spread the idea to others. Viral campaigns can be offline or online, but they tend to propagate best via the Internet, where communication can be expansive and fast. Waggener Edstrom Worldwide has the ability to develop creative approaches, content, programs and design for all aspects of viral campaigns.

Virtual Pressrooms. Virtual pressrooms (VPRs) contain all relevant press materials for an event or announcement. A VPR can be a significant asset because it expands on the traditional physical press kit by incorporating audio and video clips, blogs and other media that can be used in a digital environment. Our years of experience in creating and monitoring virtual pressrooms can help guide you through the process.

Wikis. Wikis (pronounced wick-ees) are community Web sites with controlled access. They allow for real-time collaboration and communication, increasing both the flow of information and the ability to track that flow and dialogue. Waggener Edstrom Worldwide creates event wikis to help clients manage announcements, activities and communications efforts during product launches, conferences and events. The agency also develops wikis to manage issues and crises, helping companies quickly respond to issues and perceptions that arise during an event. We can provide pre-event wiki training as well as site monitoring, counsel and ongoing support. See also Virtual Pressrooms.