Bud Grebey

Overview

Over the past decade, the dynamic global business environment has levied new challenges and opportunities upon corporations. Key drivers in the global community such as economic troubles, world power balance, and environmental concerns are shifting priorities. In the wake of corporate scandals, the need for transparency, regulation and credibility has prompted a renewed quest to build trust with key stakeholders. Corporate reputation has never been as important or as scrutinized as it is today. Customers, employees, partners, analysts, investors, media and online influencers watch closely, criticize ruthlessly and ask tough questions.

In many companies, the task of proactively managing corporate reputation has been elevated to the role of Corporate Communications Officer (CCO). This new breed of executive communicator is charged with commanding the One Voice of the company with increasingly fragmented and volatile audiences. Web 2.0 technologies such as blogs and other consumer-generated content are fueling the demand for an "authentic" interactive dialogue that relinquishes messaging control. The pressure to prove why the CCO deserves a seat at the boardroom table, coupled with the need to stay ahead of the curve, prompts the CCO to seek a trusted advisory partner to help solve current challenges while future-proofing upcoming endeavors.

The Global Corporate Practice at Waggener Edstrom Worldwide partners with innovative companies as strategic advisors to help advance their communications agenda. We team with clients to proactively manage their corporate reputation and brand, shaping how key stakeholders perceive the company. The Global Corporate Practice brings clarity around how to communicate the most critical issues affecting businesses today. Clients benefit from our anticipation and navigation of change, insight into global views, real-world expertise in dealing with tough problems, and elevation of the communications role within organizations through tangible results.

Disciplines

The Global Corporate Practice, represented by Waggener Edstrom professionals worldwide, has successfully designed and implemented innovative communications campaigns for 25 years. Fortune 500 companies from financial services, energy, transportation, media and entertainment, and other industries rely on us to guide their corporate identity, reputation and brand management, employee engagement, crisis and issues management, corporate citizenship, and financial communications.

Our customers face communications challenges such as these: