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Jenny Moede
Senior Vice President and Global Healthcare Practice Lead
+1 503 443 7000
jmoede@waggeneredstrom.com |
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Overview
The global market for healthcare goods and services is robust, always growing and always anchored in issues associated with cost, access, quality and safety. Waggener Edstrom Worldwide's Global Healthcare Practice has the insight, experience and ingenuity to help our clients stand out in competitive and rapidly changing markets.
We work with clients at every stage of the life sciences continuum, from discovery research to new product introduction to clinical healthcare and patient advocacy. We understand the communications challenges and opportunities at each stage, and work with our clients to develop compelling narratives that position products and services in the right context.
Whether they're enhancing bladder cancer screening techniques, marketing enzyme replacement therapies for rare diseases, or developing a new approach to evaluating and treating autism, our clients are at the forefront of discovery, development, clinical healthcare and health advocacy.
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Disciplines |
- Bioinformatics
- Cancer
- Cardiovascular
- Cell biology
- Chemical informatics
- Central nervous system disorders
- Diagnostic imaging
- Gene silencing
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- Healthcare information technology
- Immunology
- Infectious disease
- Ophthalmologic diagnostics and devices
- Stem cell research
- Vaccine development
- Women's health
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Capabilities
Product PR
- Single market and global launch support
- Market preparation
- Momentum campaigns - building and sustaining
- Product reputation renewal
- Reviews programs
- Partner and alliance support and promotion
Corporate Communications
- Strategic counsel
- Message development
- Reputation management and image campaigns
- Crisis management - proactive and reactive
- Thought leadership
- R&D media campaigns
- Executive spokesperson coaching
- Competitive communications
Advocacy relations
- Industry engagement campaigns
- Disease awareness building
- Patient storytelling
KOL Relations and physician engagement
- Industry meeting support
- KOL audits
- Focus groups and messaging sessions
Internal communications
- Digital strategies
- Healthcare provider webcasts
- Animation-based campaigns
- Blogger relations
- Web research and competitive analysis
Financial communications
- Quarterly earnings reports
- Annual and 10k report drafting
- IPO and financial deal support
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