What WE Do

Technology Practice

Kay Hart

Kay Hart

Senior Vice President and Global Technology Practice Lead
+1 521 527 7023
khart@waggeneredstrom.com
 

Overview

The rapid rate of innovation in the technology industry requires a communications strategy and team that can keep pace. With a finger on the pulse of the market and an eye to the future, Waggener Edstrom Worldwide's Technology Practice helps companies shift industry dialogues, drive adoption of new products and ideas, and achieve business success.

With 25 years of experience supporting the technology sector, Waggener Edstrom Worldwide has an unmatched bench of "been there, done that" talent and a track record that includes many industry firsts. Our commitment is to help innovators innovate. To that opportunity we bring the knowledge, experience, passion and commitment to quality that truly set us apart, build long-term client relationships, and position us as the leader in technology communications.

Technology is both who we represent and how we evolve our craft.


  • Nowhere will you find a communications team more steeped in technology. From building an extreme gaming PC to coding, WE team members are experts on the technology they represent and the industries they cover.
  • From the online presence of traditional media to the user-generated content of wikis, Twitter, blogs and viral video, Waggener Edstrom Worldwide is at the forefront of engaging clients' key audiences where they live, work and play. With research-backed insight into when and where groups consume information, Waggener Edstrom Worldwide's integrated strategies apply a variety of communications tools to deliver messages to the right recipient at the right time and place.

Disciplines

  • Consumer electronics
  • E-commerce
  • Hardware and software
  • Networking
  • Web services
  • Information technology and IT consultancies
  • Wireless and mobility
  • Green technology
  • Semiconductor technology
  • Media and analyst relations
  • Top story placement and storytelling
  • Web solutions
  • Writing services

Capabilities

With over 25 years of experience introducing and driving adoption of new technologies, Waggener Edstrom Worldwide has developed a unique set of products and services, including these:

  • Strategic positioning
  • Integrated communications planning
  • Media engagement
  • Analyst engagement
  • Executive visibility campaigns
  • Storytelling for business workshops

When matched with the innovation of leading
and emerging technology brands, Waggener Edstrom Worldwide's expertise changes markets and businesses. Waggener Edstrom Worldwide has helped clients achieve these goals:

  • Unseat the competition
  • Expand markets
  • Introduce new products and ideas
  • Drive acceptance of innovative products and services
  • Demonstrate the value of mergers and acquisitions
  • Reshape industry dialogue
  • Revolutionize consumer and enterprise experiences

IP